Chord Context Glossary

Definitions and AI knowledge terms from Chord Context.

• What's the Difference Between a Context Engine and a Context Stack?

  A context engine retrieves and assembles data in realtime for AI models. Chord's Context Stack organizes commerce data and business rules into a hierarchical source of truth, specifically preventing AI hallucinations.

• What Exactly Is a Context Engine and What Are Its Benefits?

  A context engine is a specialized software layer that organizes, enriches, and delivers realtime data to AI models, grounding them in a brand's specific truth to eliminate hallucinations and drive accurate outcomes.

• Context Engine vs. CDP: Which Controls Your Commerce Truth?

  A Customer Data Platform (CDP) stores and segments data for marketing, while a context engine is an operational layer designed to prepare and deliver that data to AI models for realtime responses.

• Why Your Commerce AI Hallucinates: The Missing Context Engine Layer

  Commerce AI models hallucinate due to a missing unified context engine, leading them to generate "plausible lies" from fragmented or stale data. A context engine provides realtime, governed information, ensuring accurat…